Primer's mission is to help exceptional teachers launch microschools, where class sizes are smaller, and students are encouraged to pursue their passions, while receiving a world-class education. Primer operates 20+ microschools in Arizona and Florida and is supported by top educational institutions and venture capital investors.
As Primer expanded its microschool network, it retained Agency Byrnes to lead all media and public relations efforts to better familiarize parents, students, teachers, and the media about the company.
It was no easy feat. The concept of microschools is new to many education leaders and practically unknown to most journalists. Agency Byrnes set about creating a communications strategy that both explained what microschools are, and introduced the public to the people behind the growing microschool movement.
The results speak for themselves: positive media coverage in local, regional, national, and trade outlets, which increased the company's credibility, visibility, and enrollment.
