Ryz Labs is a hybrid tech incubator and talent studio founded by two serial entrepreneurs who have both startup and Big Tech experience at Amazon and Lyft.
Agency Byrnes had provided PR services to the founders’ on one of their previous startups and was hired again when Ryz Labs was ready to exit stealth mode and officially launch their business.
The campaign’s objective was to garner localized business and tech press in both their home market of Los Angeles, as well as in Latin America, where many of Ryz Labs engineers are located. The results included coverage in many media outlets.
