In anticipation of Kevin’s first U.S. concerts in more than ten years, Agency Byrnes was enlisted to raise his profile with the press and public alike. A media outreach campaign targeted a mix of English and Spanish-language media outlets, which, coupled with creative social media efforts that engaged Kevin’s 250,000+ bilingual followers, resulted in extensive coverage, including live television interviews and performances on CNN en Español, Mega TV’s “Bayly”, NY1, and RELIX, and stories in the South Florida Sun Sentinel, Billboard, and El Nuevo Herald, and a glowing concert review in the New York Times. Later, upon the release of Kevin's new "Bivo en Mexico" live CD/DVD, Agency Byrnes arranged for coverage in The Wall Street Journal.
