Client Story

Kevin Johansen

Agency Byrnes was tasked with helping to re-introduce U.S. audiences to Kevin Johansen, an Alaskan-born, Argentina-raised musician who is a huge star in Latin America, but still relatively unknown in his birth country.

In anticipation of Kevin’s first U.S. concerts in more than ten years, Agency Byrnes was enlisted to raise his profile with the press and public alike. A media outreach campaign targeted a mix of English and Spanish-language media outlets, which, coupled with creative social media efforts that engaged Kevin’s 250,000+ bilingual followers, resulted in extensive coverage, including live television interviews and performances on CNN en Español, Mega TV’s “Bayly”, NY1, and RELIX, and stories in the South Florida Sun SentinelBillboard, and El Nuevo Herald, and a glowing concert review in the New York Times. Later, upon the release of Kevin's new "Bivo en Mexico" live CD/DVD, Agency Byrnes arranged for coverage in The Wall Street Journal.

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