Ryz Labs is a tech incubator and talent studio founded by two entrepreneurs who have experience founding startups and working at Amazon and Lyft.
Agency Byrnes had provided PR services to the founders’ for their previous startup and was hired again when Ryz Labs was ready to exit stealth mode and officially launch their business.
The campaign’s objective was to garner localized business and tech press in both their home market of Los Angeles, as well as in Latin America, where many of Ryz Labs engineers are located. The results included coverage in an array of local and international media outlets in English and Spanish.
